THE BIG C AGENCY
Digital Business Support Services
About
THE BIG C Agency is a one-man show as well as a project of the heart. I’m Christoph, an e-commerce generalist and have been working in companies and management consulting for 10 years – always with a laptop, never with a stapler. I’m relatively good with numbers (plus, minus, times, split), web technology (if it has a URL, I can use it) and online marketing (if it has an interface, I can book it). With THE BIG C Agency I offer my services to companies and people who can use them.
Modest, conventional and analog – three attributes that have never been mentioned in the same sentence as THE BIG C Agency. Welcome to Christoph’s Digital Business Cosmos. Implementation, conception, analysis or planning – you can now order what you need. All digital business support services are available pragmatically and with a pinch of irony (the latter is free).
Services
What exactly I do is sometimes difficult to define. To paraphrase, I would say that if it’s a problem in the digital cosmos, there’s a good chance that I’ve solved it before, or at least admired it. I like to divide my offers into two categories: Agency – you want something built or launched. Business Support – your request requires a solution in the theoretical realm – somewhere between education, concept or framework (I can also do PowerPoint – for an extra charge).
Let the buzzword bingo sink in for a few minutes …
Agency
Website, online store, online marketing, reporting, report automation, tracking implementation, web experiments, new work software.
Business Support
Education, web and business analytics, business modeling, forecasting, agile workflows, new work processes, software procurement processes.
References
After 10 years in the digital business, I can look back on a wide range of projects and results. In the following sections you will find some of my work that I am either particularly proud of or that will be directional for future projects. Again, they are divided into projects that took a practical approach (Agency) and projects that focused on more theoretical disciplines.
References: Agency
Use the accordion headers to navigate through the individual references.
THEO & EMMA Petshop – handcrafted for dogs
THEO & EMMA is a specialized online retailer for dog clothing and accessories with a focus on stylish goods that are sustainably produced in Europe. In an exciting setup project, THE BIG C Agency was already able to provide support in the creation of the business case (sales scenario modeling). From there, we continued with the server-side setup of the web tracking infrastructure based on Google Analytics 4 and a few minor technical modifications to the Shopify platform and the cookie consent layer to ensure a clean launch in July 2022. Since the launch, we have been supporting the marketing on various online channels (SEA, Paid Social & Native Advertising) and it is a pleasure every day to be able to support such an authentic business model.
About the project:
https://www.theoundemma.com
Server side tracking for electricity and gas contract concierge service
remind.me is a customer-centric company that offers switching reminders and services for long-term contracts such as domestic electricity and gas supply, broadband internet, video-on-demand platforms and many more. With our expertise in web tracking, we were able to help the Berlin-based company make their web analytics infrastructure more robust and gain deeper insights into the user experience along their extensive (> 10 steps) checkout funnels. We used state-of-the-art solutions such as Google Analytics 4 and server-side Google Tag Manager.
About the project:
5 years at a greenfield insuretech spin-off
Almost 5 years of insuretech experience are formative: As part of the team that built a digital insurer with a greenfield approch, Christoph from THE BIG C Agency now knows the digital financial services industry better than average. Looking back, it has been a journey with many exciting challenges: An agile organizational structure, user-centric financial products, process automation and technological excellence. Christoph was responsible for all digital sales channels as well as the web tracking and content infrastructure.
About the project:
https://www.nexible.de/
B2B Digital Setup: Sigmaheat heating system optimizer
SigmaHeat is an exciting start-up in the field of heating system optimization with a focus on apartment buildings. The company saves residents money every year with control and monitoring software. B2B companies also need a powerful digital setup. The project was therefore primarily about setting up tracking and marketing channels (Google Ads and paid social).
About the project:
https://sigmaheat.de/
Industries
Industry-specific insider knowledge is no guarantee for the development of innovative digital solutions. Nevertheless, here is an excerpt of the industries in which I have worked in recent years:
Insurance
Retail
Hospitality
Automotive
Telco
References Business Support
Use the accordion headers to navigate through the individual references.
Dump your Data: Self Service BI Edition
The “Dump your Data” project for an confidential client was a blueprint for unlocking previously unused data points. Over several iterations, a variety of data sources were consolidated, cleansed and prepared in a way that made them usable for various stakeholders. The result was a solid, partially automated reporting infrastructure for daily business operations. In different iterations the project was even able to provide a glimpse into the world of cloud-based self-service BI (utilizing Microsoft Power Bi).
Business KPIs and analytics for the hospitality industry
The pseudonym “Hospitality Analytics” refers to a data project that analyzes cash register data from restaurateurs. KPIs such as average receipt value, turnover per day of the week & time or table turnover for business management were made available to a selected user group of pub owners and hosts. The result is a large number of interesting restaurant insights, many of which were later incorporated into a standard software solution.
Data, Excel and online marketing training for practical use
In previous professional positions, I was almost always able to pass on some of my knowledge to team members – preferably in the form of compact in-house training courses. The result is a small bouquet of teaching material: Excel for consultants, Business Case Basics and SEO for PC users. The focus of the training courses is on the applicability of the topics covered through practical relevance and a high level of interactivity through training using real examples.
Setup and performance analysis of all online marketing channels
The reference “Online Marketing Audit” describes a standardized procedure for evaluating online marketing excellence within an organization. In the past, I have carried out various audits – either as part of a project setup or as a kind of expert opinion. All marketing activities are subjected to quantitative and qualitative audits in order to create a meta-view of an organization’s digital performance and answer questions such as: Which channels work well? Which channels are not working? Which measures should I continue to invest in? Which initiatives need to be launched promptly?
As most of the references in the business support section date back to my management consulting days, I have made every effort to preserve the anonymity of my former clients. Accordingly, neither links nor company names can be found here.
Values
THE BIG C Agency was born out of the idea that our current view of “business” is way too one-dimensionally and egotistically to still remain relevant. Accordingly, we always try to anchor our work in transparent values and pursue goals that help more people than just ourself.
The problem in business is we have lopsided metrics. We have a million and one metrics to measure someone’s performance, and negligible to no metrics to measure someone’s trustworthiness.
– Simon Sinek
Guiding Principles
Discounts
Is there anything you can do about the price?
Yes, you can. THE BIG C Agency offers non-profit organizations and purpose economy companies the opportunity to receive a discount based on project scope and volume.
Simply mark the checkbox provided for this purpose when making contact.
Contact us
Project requests directly into the inbox:
E-mail contact
Not a fan of forms? Try it directly by e-mail:
E-mail address of the boss
Products
beta
Who would buy that?
As a start-up, I am constantly looking for ways to bundle my skills as products. You would be doing me a big favor if you would spend 2 minutes to vote with one click:
Thank you very much. Your vote has been counted!
In-house
Education
Learn Excel, web analytics or online marketing in interactive (remote) training courses. All courses are interactive and 100% entertaining!
I would buy it:
Dump
your data
Send me a data dump. This will be analyzed and visualized. Payment is based on the principle: if you learn something, you pay something!
I would buy it:
Rapid
Live
Send me your “stupid idea” and we’ll see how stupid it really was using simple on-board tools (until go-live)!
I would buy
Blog
THE BIG C Agency is not a content company, but an agency. Nevertheless, we do produce useful content for websites and social media from time to time. Here is an excerpt from past articles in which – for once – we have invested a little more work.
Interesting articles
Your E-Commerce Starter Dashboard [Power Bi]
Is there an inflation of soccer legends?
The TOP ex-clubs of the 2023 UCL Finals
More articles can be found at
thebigc-agency.de/blog/
Socials
Follow news and posts from THE BIG C Agency
If you are currently not looking to order a project, you can still take part! Simply follow THE BIG C Agency on LinkedIn, instagram, facebook, twitter and github. This has the advantage that it looks as if the company has been in business for 20 years and has been in and out of DAX 30 companies. In return, there is some fresh news and interesting articles. I promise!