The term “web technology” aggregates a range of software products that have been developed with a focus on use on the World Wide Web. Many of these technologies follow a SaaS (Software as a Service) business model, but some have established themselves on the market in recent years with an open source model. Typical web technologies already provide platforms for websites, online stores, web and app tracking or e-mail dispatch. Typical web technologies in THE BIG C Agency’s stack include WordPress, Shopify, Google Analytics, Google Tag Manager, Matomo, Mailchimp and Klaviyo.
Matomo Analytics – a valid Google Analytics alternative The web analytics software Matomo has been the open source alternative to Google Analytics – the de facto standard for web analytics software – for almost 20 years.…
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