The Humble Vacation Linkedin Post

Post

Real Life Footage of a corporate CEO trying not to post images of his / her “down-to-earth” vacation on LinkedIn:

(Apparently the social media intern pointed out that the last post came off “cringe”).

Humble Vacation Posts LinkedIn

“Must … tell … people … I … will be … answering mails … while … hiking … with my family ….”

German translation

Shots of a corporate CEO while he/she is trying not to post a picture of his/her “bi-annual vacation” on LinkedIn.

(Apparently the social media intern noted that the last post came across as “cringe”).

Background

The Linkedin feed has become a repository for a number of stereotypical types of content. One of these is the classic “I’m on vacation” post. If you follow many managing directors and board members on Linkedin, you will often find “vacation pictures” from these very accounts in winter and summer. Mostly to be seen in the pictures: Great (down-to-earth) landscapes and lots of trees. The post description then contains the following three components:

  1. The announcement of a two-week vacation with the whole family
  2. Underlining the fact that “time off”, “time to recharge” or even “work balance” are an important part of everyday working life
  3. Thanks to the whole team (of the company) who made the last year unforgettable and successful

Any executive is free to post this type of content – even if it is arguable that this type of message should have space on LinkedIn. However, for some creators, looking behind the scenes of the vacation. Typical circumstances usually make this type of post absurd:

  • The person concerned continues to reply to e-mails within 10 minutes
  • Nevertheless, “important” video calls and telephone conferences are still taken
  • The picture used comes from the nature around the 5-star resort, which none of the employees could / would afford, but which is deliberately not shown
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