GA4 Agency
THE BIG C AGENCY
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GA4 Agentur THE BIG C Agency
Google Analytics 4 – the successor to the popular Universal Analytics – has been the only and best friend of website operators around the world since July 2023. At THE BIG C Agency, we support companies cope with the transition emotionally and professionally. Because even those who have already completed the migration in Q2 2023 are still struggling with the core questions of the new technology: Where are my reports? How do I isolate segments? Why do I see so much unassigned and test traffic in my GA4 reporting? As a GA4 agency, however, we are optimistic about the future: Google Analytics 4 is a real data wizard that can be fed with various events, metrics and dimensions to develop an individualized ans well running web tracking system for companies. In our projects we try to spread this optimism across our customer base.
Normally a bold mission statement like this is always followed by a fancy stock image that features various graphs and server icons against a planetary background such as the Milky Way. But unfortunately our stock image credits are used up! We prefer to work in our clients’ Google Tag Manager interfaces and GA4 accounts and implement robust tracking solutions rather than illustrate browser based event-tracking in PowerPoint slides. We have a no-bullshit approach to business with clear statements about what is possible and what is not. Keep scrolling to learn more about references and business intelligence topics at THE BIG C Agency or use the quick navigation at the top of the page to jump to the sections that really interest you.
Google Analytics 4
Google Analytics 4
Google Analytics 4 is a web analysis software that enables website operators to anonymously track user movements on their own website. GA4 utilizes JavaScript to track interaction events, access traffic sources and transactions in order to process them in a versatile report interface.
GA4 is the third generation of the famous Google webanalytics software. Its predecessor was known as Universal Analytics which succeeded Urchin Analytics – a software previously acquired by Google.
GA4 Agency References
Not all our tracking-project clients want to be named as a website reference which is totally understandable. Please be aware that this the main reason some references use abstractions or lack some level of detail.
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Robust reports for more insights
Challenge
Due to the increase in blocking mechanisms on the user side, consent management and the use of a single page application, the web tracking data of the contract concierge service provider has become increasingly volatile and less precise. Both the absolute number of users and sessions, as well as their origin, were a mystery on many domains.
Solution
By introducing a server-side tracking infrastructure, the majority of external blocking mechanisms were eliminated. Thanks to first-party serving of tracking scripts, the use of first-party cookies and storage, as well as the utilization of neutral GA4 data streams via a server-side Google Tag Manager container, the infrastructure can now be used with new triggers and conditions even in a single-page application without any problems and the web analytics reports finally make sense again.
Multi-Ad-Network tracking setup for ecommerce Start-Up
Challenge
With the store launch in July 2022, online dog clothing retailer THEO & EMMA has set up a lean and cost-effective e-commerce construct: Shopify Shop, paired with state-of-the-art SaaS products that make it easy to automate customer experiences. The web tracking architecture should be on par with this low-cost concept, but still be able to easily track visual advertising on networks such as facebook, instagram and Pinterest.
Solution
In a greenfield approach, the store for dog owners was given a progressive GA4 tracking infrastructure: server-side tag manager, first-party GA4 data streams, a secure content layer and a server-side connection for e-commerce events to the common paid social and display advertising networks. All of this has been integrated into the Shopify theme ecosystem in an update-proof manner.
Which website sections create the most demand?
GA4 can be used to measure more than just add-to-carts, pageviews and transactions. This is demonstrated by this case from the Google Analytics 4 universe. In an attempt to minimize customer service requests, all areas of the website with customer service elements such as web chat, FAQ elements, email forms or tooltips were tagged so that they could be analyzed by product teams. Which website triggers support requests? Where are support requests created? Which website areas are unclear to users? All of these questions could then be answered using GA4 standard reports and explorations.
Utilize GA4 dimensions and metrics
As part of the introduction of the GTAG in Q2 2023, the developers of Google Tag Manager once again improved the features of GA4 tracking scripts in tagging containers. GTM admins can now easily attach things like custom dimensions and custom metrics as objects in variables to the respective GA4 event tags. This is a huge time-saver for domains with many custom definitions. THE BIG C Agency took over the conversion to the GTAG variable logic in the respective GTM containers for its and new customers, so that the GA4 properties will continue to receive error-free data in the future.
Contact
Feel free to drop us a contact request via the website or find us on LinkedIn. We usually respond within one day to all requests. Responses usually include a proposal for an initial meeting. Initial meetings last between 30 and 60 minutes (depending on complexity) and take place remotely to save both parties the hassle of traveling.
What is your preferred means of communication? Either use the Fluent Form contact form or use your mail client to send an email directly to the boss’s inbox. In both scenarios, please provide 1 to 2 sentences about the problem so that the initial conversation doesn’t turn into a corporate headache and we can prepare for your needs.
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Advantages of GA4 tracking and webanalytics
The general perception of Google Analytics 4 could be better. The shutdown of the old Universal Analytics system is perceived as “too fast” and the new interface is described as “not intuitive enough”. However, we at THE BIG C Agency are very optimistic and euphoric about GA4. In our view, the system really does represent an incremental advance in web analytics technology. We have therefore compiled a list of the advantages of using GA4 as web analysis software.
Location – Düsseldorf
GA4 Agency on-site?
In our experience, BI projects often require an initial on-site component. The ideas of “what is requires of reports” are often too complex to verbalize and outline in video calls. Accordingly, we are willing to travel to meet the needs of our customers in Germany and Europe. However, the majority of the project duration is handled remotely in order to save customers and our implementers cost and effort.
Would you like to get to know us personally? Our home base is Düsseldorf and we can often be found working at SPACES Andreasquartier Düsseldorf.
Reading – more about GA4
More articles on the topic of GA4 and Tracking
We have published some exciting GA4 Cases in our feed over the past few years. Feel free to browse through our content feeds for exciting insights into webtracking and Google Analytics 4.
Not ready to buy yet?
Not ready to buy yet and no end of the day in sight? Browse through our collection of analytics, web and marketing memes again!
#mememonday
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