THE BIG C Agency recommends
… the use of Server Side Google Tag Manager Hosting from
We at THE BIG C Agency have been using Google Tag Manager server-side hosting with stape.io for some time with several clients. The advantages lie in the maintenance and updates of the server side infrastructure, which we or our customers would alternatively have to carry out ourselves on the Google Cloud platform or via Amazon web services. Additionally the pricing model of the SaaS offering is quite moderate. With the free tier of up to 10,000 hits per month, you can easily discover the benefits of sGTM for yourself.
Prices sGTM Hosting stape.io
As of November 2023, stape.io offers a range of different tariffs. Users can spend from €0 for a maximum of 10,000 hits/requests per month up to €200 per month (Enterprise package with monthly payment) for the service. The decisive factor for all tariffs is the number of website requests per month. However, the number of domains to be managed and the support level also differ from package to package.
We recommend our customers for setup projects (stores and websites that are just starting out) the Free Tier for €0 per month. For established websites and stores, the Pro package with 500,000 requests for €200 per year is usually sufficient! If you are unsure which package you need, please contact us!
Use the link to get to stape.io:
About stape.io
stape.io is a full-service provider for server-side web tracking. The software company is best known for providing a simplified process for the setup of server-side Google Tag Manager containers, but also offers simplified access to conversion gateways (such as Meta/Facebook, Snapchat, TikTok, etc.), as well as implementation services as an agency. In order to implement its SaaS solution smoothly in various web tracking environments, stape.io has also increasingly appeared as a plugin and app developer in recent years. For example, there are extensions for WordPress and the Google Tag Manager.
The company was founded in 2020 and has three locations (as of 2025): in the USA (Wilmngton), Ukraine (Kiev) and Estonia (Tallinn). The software product stape.io offers customers two account types:
- There are EU-specific accounts for users in the European Economic Area.
- There are gloable or “rest of the world” accounts that particularly appeal to customers in the United States of America.
This separation is necessary in order to guarantee customers maximum focus on data protection and security, e.g. by reducing transatlantic data transfers or meeting regional legal requirements.
The following server locations are available to European stape.io customers:
- Poland (Eastern Europe)
- Finland (Northern Europe)
- Netherlands (Western Europe)
Global stape customers can choose between significantly more locations near their company, servers or customers:
- North America (Iowa – USA Center, South Carolina – USA East, Oregon – USA West, Canada)
- Europe (Belgium, Finland, England, Germany)
- Asia Pacific (Singapore, Delhi India, Australia, Japan)
- South America (Brazil, Chile)
- Middle East (Qatar)
Although the Google Tag Manager infrastructure was developed for the Google Cloud Platform (GCP), in Europe stape works primarily with the cloud hoster Scaleway to host the server-side Google Tag Manager containers. There are also data protection reasons for this.
In addition to Amazon Web Services and Google Cloud Platform, other regional cloud hosts are also used for global accounts to ensure the best performance in different regions.