GA4. Abbreviation for Google Analytics 4.
Google Analytics 4 is free web analytics software from the search engine operator Google and its parent company Alphabet. The software uses Javascript, web requests and database technology to process and visualize user behaviour on websites, in apps or other forms of software applications.
Google Analytics 4 is the second/third version of the web analytics software. It follows Universal Analytics, which was discontinued by Google in June 2023. The underlying technology for Universal Analytics was based on the Urchin Analytics software, whose developer was purchased by Google in 2005 to publish the product under the Google name.
Massive referral traffic spikes after spam attacks from leadsgo.io. Not uncommon in recent years and still relevant today: you look at your Google Analytics web interface and see a massive increase in traffic on just one…
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